Serena
Hey there! Thank you for your interest in joining me on my journey of changing the world - one head of hair at a time. My name is Serena Avocosta. I am a haircare specialist who specializes in transformational healthy hair and scalp care with a side of woo-woo.
My top priority as a hair artist is to serve you with a stunning look while preserving our health + home planet. I strive to provide you with solutions to the difficulties you may have with your hair and scalp by using nontoxic, professional products mixed with my creative techniques.
I’ve seen just how wasteful one stylist alone can be, and it is my goal to change the standard. I use recycled, reusable, compostable “paper” in place of foils. If I have to use foils, they are thoroughly cleaned and properly recycled. Nearly everything in my space is recycled or composted.
After graduating cosmetology school, I worked in a salon for just under two years. In that time, I soaked up all the education that I could get my hands on, and opened my first salon at 22 years.
After hours you can find me outside with my husband and our energized chihuahua. We spend most of our free time DIY-ing something new for our home (there’s always something). I ditched my TV, but I really enjoy discovering new music. Tell me some of your favorites during your next visit!
My long term career goal is to reach a point where I have plenty of resources to give back education and products to the community while using my nontoxic and sustainable approach.
Given these resources I can provide ample support to anti-racist inclusivity activism in which the skill of hairdressing can be used as a powerful tool.
The art and science of nontoxic beauty has the power to change the world. I aspire set a new, conscientious standard for stylists and guests alike.
If you'd like to join me on my mission to change the world, while also achieving your hair goals check out the Hair + Healing menu. My chair awaits you!